SB22 Partners Up with Xtremepush

SB22 Partners Up with Xtremepush

Our next-generation sports betting platform is joined by Xtremepush, the leading customer-engagement solution provider for a hyper-personalised, omnichannel marketing experience

SB22 proudly announces a new partnership with Xtremepush, the leading omnichannel customer engagement platform, powered by a built-in CDP for the sports betting industry.

This joint solution will see Xtremepush power hyper-personalised, omnichannel marketing messages for SB22’s player communication efforts.

The Xtremepush platform will channel in, collect, and analyse player data in real-time to create relevant, personalised communications that improve the player experience, and boost retention and lifetime value.


We are delighted to partner with Xtremepush, an innovative customer engagement platform that will take our sports betting experience to the next level. 

Our platform is designed to offer users a truly next-generation sports betting experience, and the addition of Xtremepush's technology will enable us to provide a personalised and seamless experience to our users.

Steve Laity, SB22 V.P. of Strategy

Our operators will be able to create personalised and relevant messages across all channels, including push notifications, email, SMS, and in-app messaging. The joint solution will also enable us to offer players personalised incentives at the right time, driving engagement stream and retention.

Our platform is purpose-built for hyper-personalised omnichannel marketing, and we believe it will enable SB22 to deliver personalised and relevant messages to its users across all channels, improving overall engagement and retention while driving revenue growth.

Robbie Sexton, Xtremepush Director of Partnerships and Sports Betting & Gaming

For more information about our partnership, please click this link:

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